Transforming Make-A-Wish: From a "Last Wish" to Life-Changing Medical Journey.
Challenge
Make-A-Wish needed a comprehensive website redesign to address several critical issues. Their primary challenge was overcoming a widespread misconception - over 50% of Americans still believed Make-A-Wish was a "last wish" organization for terminally ill children, despite this not being true since 1983.
The website needed to better showcase their brand story, facilitate personalized experiences for diverse constituents, and effectively communicate how wishes serve as an integral part of a child's medical treatment journey. Additionally, the site needed to modernize its technical infrastructure while improving accessibility for Spanish-speaking visitors.
