Challenge:
Life at Zero/ Heineken tasked us to launch their new Heineken Extra Cold Beer served at Zero Degrees. Our challenge was to differentiate Heineken Extra Cold and create a refreshing experience for our audience.
Campaign Development:
My role was to lead creative art direction, conceptualize the campaign, develop campaign brand creative across the multiple channels, building awareness through digital campaign and garner social impressions.
We created 'Life at Zero'. A creative space formed of shipping containers that amplified the USP. The space showcased what happens at the point of Zero degrees temperature. The containers were a great success, sited at numerous high footfall events in Dubai and provided the consumer the opportunity to escape the heat and experience the refreshing taste of Heineken Extra cold.
Results:
Thousands of beer lovers experienced beer extra cold! The campaign was recreated at several prominent events and high footfall areas.
