Winners of the 2016 Experience Design & Technology Awards
Challenge
Design, develop, and deploy a modular immersive experience booth that embodies and showcases the GoPro brand. Establish GoPro as leaders in design:
Inspire, educate and excite all audiences
Garner booth traffic (Number of visitors • Dwell time)
Garner booth traffic (Number of visitors • Dwell time)
Tell product stories
Generate conversation
Media impressions
Attendee feedback
Generate conversation
Media impressions
Attendee feedback
Social mentions/ shares
My goal was to create a space reflecting GoPro's brand positioning 'Be the Hero' and tell a compelling story. I had to capture the spirit of inexplicable YOU HAD TO BE THERE moments. My role as a creative director was to significantly amplify a new trade booth design by inviting attendees to be more than observers by
exploring the participatory lifestyle that GoPro has expertly crafted. I wanted to break away from designing a traditional trade-show booth design and lead design direction to disrupt the point of view through form and function.
exploring the participatory lifestyle that GoPro has expertly crafted. I wanted to break away from designing a traditional trade-show booth design and lead design direction to disrupt the point of view through form and function.
Mount GoPro is designed in such a way that the environment itself inspires, drives, and facilitates participation while generating content. The structure is distinctive, disruptive, and inclusive. We aim to combine architecture, technology, and adventure, pushing the boundaries of creativity and imagination. The space is enveloped in a captivating overhead video screen acting as both a beacon for CES attendees as well as a massive medium for sharing content.
My Role: Design strategy, brand strategy, integrated concept design, and art direction.
Results:
https://www.eventmarketer.com/article/2016-winners-experience-design-technology-awards/
