For the 10-16 year old prospect, baseball is a convoluted brand space. Their gear and uniform are an amalgamation of contrasting loyalties. Nike must prove to these young players why they have the best products in baseball through a redefining grassroots mobile tour that unlocks every athletes’ ability to play fearless in a game of failure.
Underneath this overarching goal our objectives were to:
Provide an exclusive, Nike-only experience
Be the spark of a baseball revolution
Create an authentic connection between YA players
Own the baseball “hotbed” states and Spark engagement and reach across North America with a unique CTA and Hero and trial key Nike products
