OBJECTIVES
People with trouble swallowing are confused, concerned, and frustrated by a lack of helpful resources. Let’s create an unbranded disease awareness website to help people recognize potential symptoms of EoE and talk to their doctors. The goal is to empower people to seek answers and find a specialist to get diagnosed.
STRATEGY AND EXECUTION
Eosinophilic esophagitis (EoE) is a condition that causes trouble swallowing. It’s a complicated disease— tricky to diagnose, hard to say, and even harder to live with. So we created a cast of friendly and relatable animated characters to provide guidance and help educate people about EoE.
The Adventures of the EsophaCrew website shows how these characters deal with this complex and relatively new medical condition. The fun, informative microsite educates people through animated videos, educational comics, and interactive resources to learn the lingo and facts about the disease.
This engaging and educational website uses friendly, animated characters and simple UX to teach people about EoE. The site features videos illustrating life with EoE and provides helpful resources like third party links where patients can find support, an e-newsletter sign-up, a downloadable brochure, links to patient advocacy groups to foster a sense of community, and a discussion guide with EoE lingo to have an informed conversation with their doctor.
RESULTS
Within a month of its launch, the website saw outstanding performance metrics, far outpacing the category in page views and duration. The campaign also garnered 16 industry awards from 7 separate award shows in 2021 and 2022. This engaging and educational website illustrates life with EoE and provides helpful resources like third-party links for patient support, an e-newsletter sign-up, a downloadable brochure, links to patient advocacy groups, and a doctor discussion guide with EoE lingo.
• 2.5X Higher Pages Viewed Per Session rate than the industry average
• 46% Lower Bounce Rate compared to the industry benchmark
The EsophaCrew site was also recognized winning 15 industry awards thus far
Awards
W3 AWARDS 2021
Best in Show: General Health Websites
Gold: Best Use of Video for Websites
Silver: Best Copywriting for Websites
Silver: Best Use of Animation for Websites
DOT COMM AWARDS 2021
Platinum: Health & Wellness Website
Platinum: Website Element - Streaming video
Platinum: Website Element - Animation
Gold: Website Creativity - Illustration
Gold: Website Creativity - Copywriting
THE COMMUNICATOR AWARDS 2021
Award Excellence in 2 categories: General Health & Humor
CREATIVE FLOOR AWARDS 2022
Best Website
WEBBY AWARDS 2022
Honoree Health & Wellness Video 2X
APEX AWARDS 2022
Finalist
SHORTY AWARDS 2022
Finalist