Challenge
Design an annual report showcasing the Dunia's financial performance in a clear way, and also paying tribute to the financial institution's roots in Abu Dhabi. Researching local history, we discovered Abu Dhabi is a place of contradictions: a progressive metropolis underpinned by traditional norms. I needed to capture the symbiosis of cultures, so I worked closely with a local photographer to shoot a suite of original images. The layout and content then followed the story of the brand's progress for the year with Abu Dhabi's growth as its backdrop.
Results
2009 |2010 League of American Communication Professionals: LACP International Awards:
Mercury Awards
Silver –"Dunia Finance" Annual Reports - Overall Presentation: Financial Services
Honors – "Dunia Finance" in the category Design: Annual Report Interior
Honors – "Dunia Finance" in the category Annual Reports - Overall Presentation: Finance
Dunia's Annual Report for Financial Year 2009, has been ranked in the Top 50 annual reports in the world, ranking #13 for overall presentation and content. In addition, the annual report was awarded with the Platinum Award (highest level) in Financial Services category.
Information about the award
There were 4,400 entries across 25 countries
Only 1 out of 5 entries achieved award recognition
19% of annual reports submitted were for Fortune 1000 companies
36% of all annual reports were for Forbes 2000 companies
The Dunia annual report scored 10/10 for creativity & report narrative
Overall, the Dunia annual report was awarded 98/100 points!
Information about the award
There were 4,400 entries across 25 countries
Only 1 out of 5 entries achieved award recognition
19% of annual reports submitted were for Fortune 1000 companies
36% of all annual reports were for Forbes 2000 companies
The Dunia annual report scored 10/10 for creativity & report narrative
Overall, the Dunia annual report was awarded 98/100 points!
