Increase discovery through a playful AI experience
Challenge
Our client was looking to creating an intuitive messenger bot for Carmex. The challenge was to onboard users, make them aware of this new brand touch point and for Carmex to create a inviting experience for the user.
Solution: Build a meaningful relationship with the audience through personalised AI experience.
My goal was to educate the client on how we could tell a story of the brand and use this unique platform to engage the audience. Further we were able to create an intuitive experience to learn about our audience's likes and interests and serve content that was meaningful and relevant.
My role:
Design the strategy, Interactive design, concept development and intuitive experience for the user.
Watch the video to view the experience
